Saffron Cherry is delighted to have been featured in industry heavyweight magazine Televisual in an article with editor, Jon Creamer.
Prior to International Women’s Day the feature was written to focus on the journey we’ve had as a company started by, and always investing in and championing, women.
Saffron Cherry:the rise of female led drama features interviews with our founders Caroline Roberts-Cherry and Sally Lindsay about how they have been putting female talent front and centre in UK drama.
As Caroline says, “there’s a strong market for female created and led drama, featuring strong distinctive female characters and situations where they lead and shape the narrative. Broadcasters are doing call outs for dramas with older female leads, or ‘messy’ female leads and I think some of that is to do with the success of some of the stand out shows in lockdown – Mare of Easttown, the Flight Attendant, Call My Agent, Dead to Me, etc., where none of the female leads could be summed up in one trite line. And obviously closer to home, Sally Wainright’s Happy Valley. The simple fact is women, like watching women, especially ones that look like themselves. This seems a pretty obvious fact, but I think it’s taken this long for the TV powers that be to truly embrace this”.
You can read the article in full below